The number of music festivals in Southern California has exploded in the past couple of years. FYF, Camp Flog Gnaw, Day N Night, Music Tastes Good and Rolling Loud are just a couple of festivals that are now staples in the Southern California music market. With so much great festivals here, Coachella has become much more of a destination for out-of-state concertgoers than a local attraction. It is no surprise, then, that the top of the lineup is a slew of mainstream artists who are sure to attract the casual concert-goer. However, take out your magnifying glass and read the fine print: that’s where a lot of great up and coming bands lie. Here are a couple of our favorites:
6LACK has been around the hip hop scene for a couple of years, but just starting headlining major venues and festivals late last year. His style of hip-hop – deep, raw, unromanticized – has connected in a tremendous way with the youth. 6LACK’s live show packs a punch as well. Don’t miss his set at Coachella.
The always elusive Elohim is a EDM force to be reckoned with. She produces, writes and performs without baring her face. We remember seeing her at a showcase at The Echo a couple of years ago and being mesmerized by her stage presence and music. Glad to see her just getting stronger and stronger as the years go by.
Oakland native and part of the XXL 2017 Freshman Class, Kamiyah is respected by rappers in the Bay and LA alike. She comes from the Kehlani and G-eazy era in Oakland music, so she’s in good company and has got backing.
Russ is true phenomena of the soundcloud era. He stands alone without much support from other successful rappers. Some may despise his controversial attitude, but no one can refute the fact that Russ has organically created a core following that packs arenas to capacity.
Psychedelic-soul band, The Marias, have it all: an intriguing brand, sound, mystique and a solid band. Watch this space for a forthcoming interview with them!